Welcome
Travellers on Grand Central high speed trains will see a new business marketing page from this month, provided by CMS Managing Director Andrew Batty. Andrew has been asked by this go-ahead train operator to be the business marketing guru of its free colour magazine.
Grand Central runs high speed express trains from Teeside and Norsth Yorkshire into Kings Cross and has recently won the contract to add a new service between the capital and West Yorkshire from this autumn. Andrew Batty commented 'It's a real honour to be linked to such a successful rail operator.
My first feature is in the magazine now and on Grand Central's online site. I'm looking forward to provide many more stimulating articles in the years ahead.'
Over 55 market still thriving in the credit crunch
The grey market, the over 55 age group, is still fertile ground for CMS clients. Few advertising and marketing agencies match our depth in this key market sector. We can show you case studies with stairlifts, wills, mobility products, senior travel, healthcare, care sector and charity marketing.
Silver surfers have the disposable income and the desire to spend it. Utilise the right media, with the right message and you can capitalise on this key recession proof group.
Our Planning Director, Mark Good, has more experience in delivering success in the grey market than the majority of his peers. To book an appointemnt with Mark, email mark.good@cmsadvertsing.co.uk
The CMS team have been appointed to handle fundraising direct mail for
another of Britain's leading charities, the YWCA. Not to be confused with
the YMCA (there is no link despite the similarity of names), YWCA helps
disadvantaged girls and women. The message behind the mailshot created for
the 2008 fundraising drive concerns a real story of a real young lady helped
by YWCA though the identity of the person was changed for obvious reasons.
'Rachel' lived a normal happy childhood until the grandma that she doted on
died and her mum left home for another woman. Her dad found a new partner
and Rachel wasn't wanted. She left home, and without money, turned to
prostitution, drugs and crime. Eventually she found a partner, but one night
of an inconsolable child on top of a life of no funds drove her to the edge.
She phoned social services to take the child away and told them she'd
overdosed too. From this nadir, the YWCA found her. Two years on, she's
clean of drugs, and is nearing the end of a college course to be a carer.
She wants to work helping other girls away from drugs.
The CMS execution is hard hitting with strong copywriting and stark creative
treatment. The funds it attracts will enable the charity to help many other
girls like Rachel and is the sort of project which has made CMS one of the
top three charity marketing agencies.
Several additional charities have appointed Creative Marketing Services in recent months cementing our place as the preferred ad agency in this sector.
New charities coming on board include Spire which helps injured rugby players, the environmental group Forum for the Future, and the care home to domiciliary group Dimensions. A national charity and a south east based charity are expected to follow in coming months.
For well over a decade, our specialist skills in the charity sector have been recognised. We’ve handled fundraising campaigns that have collected well over a million pounds, direct mail shots, advertising campaigns, recruitment advertising contracts, websites and innovative annual reports and in house magazines.
If you seek an agency which provides charities with work that works, contact us now.
Advertising agencies which achieve 25 years longevity are very thin on the ground. It's a milestone only achievable if you have a great number of clients who stay loyal for many years. And clients only stay if an agency is consistently delivering marketing which delivers results.
You don't just have to take our word for this. Last year, the national marketing magazine 'Drum' commissioned independent market researchers to question agency clients across the country to gauge their satisfaction with their agency's service. CMS was the highest rated agency in Yorkshire.
In the past 25 years, the agency environment has changed hugely. Well known names such as Graham Poulters, AB Group, Charles Walls Partnership and Kidds Advertising have long since disappeared but one name continues. If you seek result orientated brand-building marketing from an award winning advertising group that will still be here in many years time, talk to CMS soon.
Well known TV personality Judith Chalmers was an obvious choice when CMS was casting its latest TV campaign for walk-in baths and kitchens. Her confident presentational manner honed over decades of presenting top rated programmes such as ITV’s ‘Wish you were here’ made her an ideal choice when Planning Director Mark Good was seeking the ideal person to endorse his client’s products. The TV commercial, filmed in Leeds, airs nationally from early 2008. During an intensive production schedule, Judith recorded a DVD and photographic session, both components in a new brochure response pack being made available to those who reply to the campaign which additionally covers national press and consumer magazines.
Twenty two year old heart-throb actor Johnny Escobar made heads turn during his two-day stint supporting CMS at the national CIPD exhibition in Harrogate.
Johnny, who played Jake in the Channel Four series ‘Hollyoaks in the City’ was a hot attraction when he joined the agency’s stand to promote its award-winning recruitment advertising service. Managing Director Andrew Batty said he helped turn the exhibition into the agency’s most successful to date ‘Johnny was a great guy to work with, and very enthusiastic. He was quickly telling exhibition visitors of our UK top 25 position and recent awards’
Johnny, whose acting credits also include Grange Hill, Coronation Street and The Royal, is currently being considered for other major roles but hasn’t ruled out a return to working with Creative Marketing Services in the future.
The CMS Leeds office has won the North of England Design Consultancy of the Year Financial Poll in the prestigious annual awards organised by advertising's trade magazine 'The Drum incorporating Adline'.
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CMS has won the branding and marketing contract for the North’s new specialist cancer hospital. The Yorkshire Cancer Centre at the Leeds Teaching Hospitals NHS Trust will be a world-class facility providing unparalleled levels of cancer care and treatment for the people of Yorkshire. The CMS creative team have produced the whole brand image and corporate identity policy and implemented it across a range of publicity material. The £10m fundraising campaign will be the highest profile charity appeal this year in Yorkshire.
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Spend a few minutes reading our website and you'll see we work for some very impressive well known names. However, we've also developed quite a reputation for turning small companies into much more successful ones and building their brands.
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Our philosophy is simple. We help you put your message in front of the largest number of the right people at the lowest possible cost and elicit the best possible response from them. We do this by helping you get the tone of voice right, by identifying the right media mix to use and right design to achieve maximum results.
We're media neutral. We'll advise you on the merits and demerits of press, broadcast, web, direct marketing and sales promotion. We'll write, design and execute the creative work that will turn your marketing budget into an investment not an overhead.
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Leeds based Audit Partnership Ltd has appointed CMS to over overhaul its publicity, retarget its marketing campaigns and replace its website. The group is the leading UK profit recovery specialists. Its clients and target audience are Britain’s largest turnover public and praise sector organisations, a notoriously difficult market to get through to. CMS has produced brochures for different market segments, exhibition displays, press relations campaigns, media advertising, direct mail and a substantial website incorporating secure client zones and data acquisition abilities.
When Bottle Green gave a presentation attended by many of the region's top advertising and marketing people, they knew they would be inundated by requests from agencies hungry for their business. So they turned the tables and outlined a real marketing problem they were having and inviting email responses within a week. Bottle Green are one of the UK's top wine importers and their ranges can be seen in most leading supermarkets and wine merchants.
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The RSPCA is the newest of dozens of charities to appoint CMS. Britain's largest animal charity were attracted by the agency's creative abilities and commissioned to handle the campaign to raise a million pounds to replace Sheffield's aging animal shelter. Monty's Magic Million campaign utilises a unique specially created logo, fund raising stickers and badges, leaflets and corporate folder.
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You don't need a huge budget to appoint CMS. Nor do you need to be in any specific sector. Our fees are reasonable, our results speak for themselves. If you'd like an improved return on your marketing budget.
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