The CMS Benefit
Anyone can call themselves an advertising agency, but only around 300 nationwide have full advertising agency media recognition status. This is approval by the NPA, NS, PPA and broadcast media for an agency to have full credit rating and agency commission from the whole of UK media. In addition, CMS has been elected to membership of advertising’s professional body www.ipa.co.uk whose members comprise the UK’s top 280 agencies responsible for above 80% of all adspend.
The Result
The other few hundred fully recognised agencies can buy media as cheap as we can. None can buy cheaper. With CMS on your side you’re going to get the best rates.
