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CMS address HR business seminar on employer branding

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CMS Marketing Director, Andrew Batty, was a guest speaker at a seminar on Employer Branding for HR Business Leaders in Leeds on September 7th.

Creative Marketing Services has over twenty years experience in employer branding and employee communications. Six months ago independent research placed CMS in the UK top 12 recruitment advertising agencies for this area alone.

Today we help dozens of public, private and third sector clients recruit and retain staff. Delegates to the Leeds event, organised by Yorkshire Mafia, heard Andrew explain how building the employer brand and projecting a positive image and culture was helping so many companies attract the best candidates and how effective use of social media platforms helped busy HR teams to source and retain the best people without incurring huge salary linked fees.

For a free copy of our guide to Employer Brand Marketing email [email protected]

It’s Yorkshire Day!

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Yorkshire is the UK’s largest county and every year, on the 1st August, a celebration takes place to honour the history.

Creative Marketing Services are one of Yorkshire’s leading advertising, marketing and digital agencies and we’re very proud to be celebrating Yorkshire Day!

Whichever way you choose to celebrate we hope you ‘av a good one!

The Great Deans Bakeoff

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The digital team at Creative Marketing Services were invited to The Great Deans Bakeoff as a special guest.

Harrison and Kieran aren’t those to say no to taste testing some cakes, especially after hearing there are a few members of staff which enjoyed baking. We even heard that Mary Berry was making an appearance (even if it was just in mask form). There were three categories that were too be judged, savoury, cake and other. The standard of baking was high from everyone and we thoroughly enjoyed the day.

All funds raised went towards The Yorkshire Air Ambulance Charity and we’re glad we could take part and be invited to such a fun event!

Design, develop and optimise

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At Creative Marketing Services we design, develop and optimise outstanding websites. Our specialist digital team of versatile designers and coders understand how to make websites which become 24/7 salespeople for you.

Unless your site is fully optimised for mobile your business will be losing sales. If your site isn’t mobile-friendly Google will show this by reducing your rank on the web when searching.

The Digital team at Creative Marketing Services has added several extra elements to the team which could help build your business. We control social media marketing campaigns which will not only boost your publicity but increase your SEO too. The team also have the SEO skills to ensure your site is in optimum positions on the web increasing traffic.  Also, take into consideration our PPC and Adwords and you’ll have a very powerful and effective digital offering.

Get in touch today.

Call us on 0113 287 7973 or email  [email protected]

 

Are you ready for the GDPR?

GDPR

The EU General Data Protection Regulation is the new governing legislation for collecting and processing personal data. This piece of legislation will come into force on 25th May 2018 and will comprehensively reform the UK’s data protection rules. The GDPR will replace the Data Protection Act 1998 when it comes into effect. It will significantly increase sanctions for those who breach the data protection principles and expand the rights of data subjects.

The GDPR requires that personal data is processed along similar lines of the principles of the current Data Protection Act but has new requirements.

At CMS we’re able to advise on all aspects of this topic as we ensure we follow the latest data protection legislation throughout all the work we create. We send out numerous E-Marketing campaigns through our digital team and have to ensure we comply with the standards. This includes requesting consent for all email addresses that campaigns are sent out to and auditing data before they are sent. We also build and maintain client management systems which ensure that these data protection principles are fully adhered to.

If you have any questions, concerns or need any advice about the GDPR, don’t hesitate to get in touch.

Call us on 0113 287 7973 or email [email protected]

Creative Marketing Services BBQ

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It seems Summer has already arrived, with the weather picking up reaching temperatures of 27 degrees (for this week at least). This meant only one thing, it was time to head out into the grounds and enjoy a BBQ with the team. Accompanied by San Miguel and Mars ice creams, we enjoyed burgers and sausages cooked by chef Kieran himself! As everyone continues to work hard here at CMS it was only right to sit outdoors and enjoy the sun before the Bank Holiday weekend. We hope you all have a good one!

 

Summer is almost here

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We’re already half way through May and 2017 has been an exciting time so far at CMS. Being 5 months into the year means one exciting thing, we’re one step closer to Summer. We can head outside into the grounds at our stunning location and relax in the Summer sun and enjoy a lunchtime BBQ.

With new work always coming in keeping us busy, CMS has been full of ideas and fresh ways of working. Not only that, Leeds and Yorkshire have also held some exciting events. The digital team recently attended the Leeds Digital Festival to watch Code in the Dark, in which developers must emulate a design unique to their round with no previews! Yorkshire has also been busy celebrating the Tour de Yorkshire, the three-day road cycling race.

2017 is moving fast but so are we, we’re a full service agency so don’t hesitate to get in touch.

 

 

 

SEO is much more than just keywords

SEO More Than Just Keywords with Logo

SEO (Search Engine Optimisation) is the name given to action that attempts to enhance search engine rankings. This process is much more than including keywords in your URLs!

With our SEO services we intend to drive relevant and highly targeted traffic to your website by improving visibility on search engines. At CMS we also look to increase the level of conversions on your website, so that the increase in traffic leads to more enquires, and therefore more sales.

Our SEO approach varies based on specific requirements for the client and also the sector they are targeting. Objectives and strategies are built upon solid data so that we are able to deliver the most efficient results-orientated campaigns possible.

Get in touch today to see how we could help improve your SEO.

Learning from Tropicana’s marketing failure

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So, that didn’t go well.

In 2009 Tropicana chose to redesign their packaging and put 35 million dollars in a publicising effort to advance their new design.

Be that as it may, the new marketing plan was not acknowledged as Tropicana expected and saw their buyers re-examine whether this was still a premium brand. The new packaging was viewed such a disappointment that Tropicana needed to return to the original.

Not all re-branding techniques go to plan and it is essential to learn from the missteps of others. This specific case study permits you to see precisely what challenges Tropicana encountered and how they managed and dealt with them.

Celebrating our 35th Birthday!

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Today, as well as St Patricks Day, CMS Advertising is celebrating its 35th birthday!

We’re the longest established marketing agency in the region by a country mile and that’s an achievement that has only been possible by having long standing clients who stay because we produce both results and ROI.

2017 will be our biggest year in all the 35 with several major account gains and a fast growing and hugely successful digital team.

We think it’s time to celebrate with a well-deserved pint of Guinness!

 

 

 

Award winning marketing agency with offices in Leeds and London.
Our team of marketing & design specialists cover every skill your organisation needs to make it really stand out.

Creative Marketing Services, Hollinthorpe Hall, Leeds, LS26 8BZ
E. [email protected]
T. 0113 287 7973

the region’s longest established full service agency.cms-icon