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SEO is much more than just keywords

SEO More Than Just Keywords with Logo

SEO (Search Engine Optimisation) is the name given to action that attempts to enhance search engine rankings. This process is much more than including keywords in your URLs!

With our SEO services we intend to drive relevant and highly targeted traffic to your website by improving visibility on search engines. At CMS we also look to increase the level of conversions on your website, so that the increase in traffic leads to more enquires, and therefore more sales.

Our SEO approach varies based on specific requirements for the client and also the sector they are targeting. Objectives and strategies are built upon solid data so that we are able to deliver the most efficient results-orientated campaigns possible.

Get in touch today to see how we could help improve your SEO.

Learning from Tropicana’s marketing failure


So, that didn’t go well.

In 2009 Tropicana chose to redesign their packaging and put 35 million dollars in a publicising effort to advance their new design.

Be that as it may, the new marketing plan was not acknowledged as Tropicana expected and saw their buyers re-examine whether this was still a premium brand. The new packaging was viewed such a disappointment that Tropicana needed to return to the original.

Not all re-branding techniques go to plan and it is essential to learn from the missteps of others. This specific case study permits you to see precisely what challenges Tropicana encountered and how they managed and dealt with them.

Celebrating our 35th Birthday!

CMS Birthday 35 Yearsa

Today, as well as St Patricks Day, CMS Advertising is celebrating its 35th birthday!

We’re the longest established marketing agency in the region by a country mile and that’s an achievement that has only been possible by having long standing clients who stay because we produce both results and ROI.

2017 will be our biggest year in all the 35 with several major account gains and a fast growing and hugely successful digital team.

We think it’s time to celebrate with a well-deserved pint of Guinness!




What every HR Manager needs to know about Employer Branding…


If you’re finding it hard to recruit good people at your company, is it because you’ve outsourced the entire process to search companies and inadvertently allowed your employer brand to slip into invisibility?

Just consider how we do it for a second, and ask yourself how much better might this be for you?

We create the employer brand and show it to your prospective staff through a dedicated HR website, company LinkedIn page and company HR Facebook page.

We populate the above, and your blog, with content about what it’s like to work for your company and demonstrate the camaraderie, support, ongoing training and prospects.

We push any vacancies out to appropriate online sites then let aggregators spread the message.

What does all this result in?
Our clients find we improve existing staff retention and improve recruitment. We project the personality of the organisation and what’s it like to be part of it. We make your brand visible again, and we’ve saved the best bit to last: we save you a significant sum in staff agency fees. You see, we’re not a staff agency. We’re a successful UK top 12 recruitment advertising agency and employer brand marketing communications company.

Might we meet up at your offices for twenty minutes and explain more? Or tell us a current problem and we’ll tell you a solution. No cost, no obligation. Get in touch: [email protected]

Creative Marketing Services now part of Digital Enterprise

We at Creative Marketing Services have declared our intention to be part of the new Digital Growth Voucher scheme in the Leeds City area known as Digital Enterprise.
Eligible businesses will be able to get a grant covering up to 40% (maximum £5000) for approved projects such as upgrading a website or enhancing an organisation’s digital or social media branding.
CMS were an approved supplier for the earlier Growth Voucher scheme seven years ago. Our digital teams cover all areas from strategic marketing planning to design, coding, building, optimisation, social media marketing, PPC and e-marketing.
For further details email [email protected]

We’re hiring again. Digital, SEO and PPC people, head to Creative Marketing Services for a great new career


We keep growing. The more we produce outstanding marketing campaigns, the more the word spreads, and the more people we need.

Currently we’re looking for additional team members with SEO or PPC skills to join our digital team. If you’ve one or more years’ experience in analysing and improving search and/or PPC effectiveness, then we really do want to hear from you. We’ll even consider an exceptional graduate.

You’ll join an award winning team of like minded professionals working on some of Britain’s best known names. We have some awesome clients of every size from governmental departments and national charities through to SMEs and PLCs.

We’re based in amazing surroundings at Hollinthorpe Hall, close to junction 46 M1 and with lots of free parking, great grounds, a duckpond and even the occasional peacock.

We don’t place our vacancies through search agencies so please apply direct with a covering letter, detailed CV and dont forget to include your postal address and salary expectations. Please apply now to [email protected]


Happy Christmas

We close at 5pm Christmas Eve and reopen on Tuesday 3rd January at 9am. If you need us in the meantime we will still react. Emails go to individual directors’ phones so new business enquiries will still be acted upon if you email [email protected] In the meantime, from all the team here at Hollinthorpe Hall have a great Christmas.

Heinz beans ad banned – is food advertising as memorable as it once was?

The Advertising Standards Authority has banned the current Heinz Baked Beans ad which features young people ‘learning the can song’ using empty cans. The ASA cited health and safety concerns.

Our concerns were more simple. It didn’t push any story about the product, only what to do with an empty can, which you could do with any empty can, even tinned strawberries.

There was a time when Heinz did iconic ads. Remember ‘ a million housewives every day pick up a tin of beans and say…’

We’ve devised advertising for food brands and supermarkets, we’ve 30 years experience in fmcg brands and their effective marketing. Hope you’ll talk to us about yours.

CMS lead in charity, not-for-profit and third sector marketing

Creative Marketing Services are at the Charity Buying Group’s Annual Conference and Exhibition today at City Hall, London addressing charity marketing issues for a wide range of charities.

Creative Marketing Services have been working in the charity sector for nearly thirty years producing corporate identities and logos, direct marketing fundraising campaigns, annual reports and brochures, advertising campaigns across all media, web design coding and building, social media marketing and public relations.

CMS work with scores of charities of all sizes from local groups to national and international names.

The agency has built up a huge level of experience in the sector which charities appreciate in helping them cut costs and maximising the effectiveness of every pound spent.

Apart from charities, the agency has a substantial track record in the whole not-for-profit third sector.

Guess who’s leading in academy marketing – CMS the education marketing specialists

As schools seek the independence that academy status brings, more and more are contacting CMS because of our extensive experience in the education sector. We’ve handled numerous projects for schools, FE colleges, universities and now academies, projecting their appeal to prospective parents, students and teachers alike.

We’ve produced logos and corporate identities; prospectuses; recruitment advertising; student attraction marketing and all manner of marketing support material from videos to websites, brochures to advertising campaigns, PR to social media.

‘Academies have to compete in the same way as any other business’ said Andrew Batty, Managing Director. ‘The education sector turn to an agency like ours which has the expertise to make sure its marketing is not only effective, but the most cost-effective route to get the results needed’.

Award winning marketing agency with offices in Leeds and London.
Our team of marketing & design specialists cover every skill your organisation needs to make it really stand out.

Creative Marketing Services, Hollinthorpe Hall, Leeds, LS26 8BZ
E. [email protected]
T. 0113 287 7973

the region’s longest established full service agency.cms-icon