HOW TO IMPROVE YOUR EMPLOYER BRAND AND ATTRACT TOP TALENT

Mar 12, 2018

How to improve your employer brand

Those employers who have the most success attracting and retaining great people get several factors right. Let us share some with you.

1. THEY GET THE BRAND VOICE RIGHT.

They develop a tone of voice for the brand which pervades every touch point on the candidate’s journey: a career website with video content, advertising and social media interaction that speaks their language, understands their aspirations. It’s a one on one conversation with the recruitment team.

2. THEY FOSTER AN INCLUSIVE CULTURE.

The employer brand reflects the culture of the organisation. It conveys everything you stand for, every personality trait you respect. Good people get it and they want to be part of it.

3. THEY RESEARCH SOCIAL MEDIA.

Platforms like LinkedIn, Twitter and Facebook tell you ‘the word on the street’. Good brands know how to influence that.

4. THEY UNDERSTAND BRAND ADVOCACY.

The company brand is in the hands of its customers and its staff. Peer to peer recommendation is the most effective of all. Encourage your team to use it.

5. THEY KNOW APPLICANTS ARE CUSTOMERS TOO.

Every person considering applying is probably already a customer, therefore their applicant journey should be a fair, positive and rewarding one. Even if they are not successful.

6. THEY EMBRACE TECHNOLOGY.

Technology makes the whole candidate attraction process easier, more effective and far better communicated. So, make full use of it.

7. THEY TALK ABOUT REAL PEOPLE.

Not corporate doublespeak, but the story of the people who make up the organisation and what they stand for. That makes it more likely for you to attract similar top talent.

8. THEY SHOW DEPTH.

They become a three-dimensional brand because they use social media to demonstrate visually that there is more to the organisation than sales figures.

9. THEY CONNECT.

The corporate and candidate brand need to be perfectly aligned. The applicant understands what you stand for. They buy that. And they want to buy in.

10. THEY USE CREATIVE MARKETING SERVICES.

OK, not all of them do, but the ones who do, do well. They reduce the cost of hire and they avoid huge salary-linked costs. To enjoy similar success in talent attraction and retention phone Adele, Pat or Helen on 0113 287 7973

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