Category Archives: Update

Design, develop and optimise


At Creative Marketing Services we design, develop and optimise outstanding websites. Our specialist digital team of versatile designers and coders understand how to make websites which become 24/7 salespeople for you.

Unless your site is fully optimised for mobile your business will be losing sales. If your site isn’t mobile-friendly Google will show this by reducing your rank on the web when searching.

The Digital team at Creative Marketing Services has added several extra elements to the team which could help build your business. We control social media marketing campaigns which will not only boost your publicity but increase your SEO too. The team also have the SEO skills to ensure your site is in optimum positions on the web increasing traffic.  Also, take into consideration our PPC and Adwords and you’ll have a very powerful and effective digital offering.

Get in touch today.

Call us on 0113 287 7973 or email  [email protected]


Are you ready for the GDPR?


The EU General Data Protection Regulation is the new governing legislation for collecting and processing personal data. This piece of legislation will come into force on 25th May 2018 and will comprehensively reform the UK’s data protection rules. The GDPR will replace the Data Protection Act 1998 when it comes into effect. It will significantly increase sanctions for those who breach the data protection principles and expand the rights of data subjects.

The GDPR requires that personal data is processed along similar lines of the principles of the current Data Protection Act but has new requirements.

At CMS we’re able to advise on all aspects of this topic as we ensure we follow the latest data protection legislation throughout all the work we create. We send out numerous E-Marketing campaigns through our digital team and have to ensure we comply with the standards. This includes requesting consent for all email addresses that campaigns are sent out to and auditing data before they are sent. We also build and maintain client management systems which ensure that these data protection principles are fully adhered to.

If you have any questions, concerns or need any advice about the GDPR, don’t hesitate to get in touch.

Call us on 0113 287 7973 or email [email protected]

Creative Marketing Services BBQ


It seems Summer has already arrived, with the weather picking up reaching temperatures of 27 degrees (for this week at least). This meant only one thing, it was time to head out into the grounds and enjoy a BBQ with the team. Accompanied by San Miguel and Mars ice creams, we enjoyed burgers and sausages cooked by chef Kieran himself! As everyone continues to work hard here at CMS it was only right to sit outdoors and enjoy the sun before the Bank Holiday weekend. We hope you all have a good one!


Summer is almost here

shot of CMS building-min

We’re already half way through May and 2017 has been an exciting time so far at CMS. Being 5 months into the year means one exciting thing, we’re one step closer to Summer. We can head outside into the grounds at our stunning location and relax in the Summer sun and enjoy a lunchtime BBQ.

With new work always coming in keeping us busy, CMS has been full of ideas and fresh ways of working. Not only that, Leeds and Yorkshire have also held some exciting events. The digital team recently attended the Leeds Digital Festival to watch Code in the Dark, in which developers must emulate a design unique to their round with no previews! Yorkshire has also been busy celebrating the Tour de Yorkshire, the three-day road cycling race.

2017 is moving fast but so are we, we’re a full service agency so don’t hesitate to get in touch.




SEO is much more than just keywords

SEO More Than Just Keywords with Logo

SEO (Search Engine Optimisation) is the name given to action that attempts to enhance search engine rankings. This process is much more than including keywords in your URLs!

With our SEO services we intend to drive relevant and highly targeted traffic to your website by improving visibility on search engines. At CMS we also look to increase the level of conversions on your website, so that the increase in traffic leads to more enquires, and therefore more sales.

Our SEO approach varies based on specific requirements for the client and also the sector they are targeting. Objectives and strategies are built upon solid data so that we are able to deliver the most efficient results-orientated campaigns possible.

Get in touch today to see how we could help improve your SEO.

Learning from Tropicana’s marketing failure


So, that didn’t go well.

In 2009 Tropicana chose to redesign their packaging and put 35 million dollars in a publicising effort to advance their new design.

Be that as it may, the new marketing plan was not acknowledged as Tropicana expected and saw their buyers re-examine whether this was still a premium brand. The new packaging was viewed such a disappointment that Tropicana needed to return to the original.

Not all re-branding techniques go to plan and it is essential to learn from the missteps of others. This specific case study permits you to see precisely what challenges Tropicana encountered and how they managed and dealt with them.

Celebrating our 35th Birthday!

CMS Birthday 35 Yearsa

Today, as well as St Patricks Day, CMS Advertising is celebrating its 35th birthday!

We’re the longest established marketing agency in the region by a country mile and that’s an achievement that has only been possible by having long standing clients who stay because we produce both results and ROI.

2017 will be our biggest year in all the 35 with several major account gains and a fast growing and hugely successful digital team.

We think it’s time to celebrate with a well-deserved pint of Guinness!




What every HR Manager needs to know about Employer Branding…


If you’re finding it hard to recruit good people at your company, is it because you’ve outsourced the entire process to search companies and inadvertently allowed your employer brand to slip into invisibility?

Just consider how we do it for a second, and ask yourself how much better might this be for you?

We create the employer brand and show it to your prospective staff through a dedicated HR website, company LinkedIn page and company HR Facebook page.

We populate the above, and your blog, with content about what it’s like to work for your company and demonstrate the camaraderie, support, ongoing training and prospects.

We push any vacancies out to appropriate online sites then let aggregators spread the message.

What does all this result in?
Our clients find we improve existing staff retention and improve recruitment. We project the personality of the organisation and what’s it like to be part of it. We make your brand visible again, and we’ve saved the best bit to last: we save you a significant sum in staff agency fees. You see, we’re not a staff agency. We’re a successful UK top 12 recruitment advertising agency and employer brand marketing communications company.

Might we meet up at your offices for twenty minutes and explain more? Or tell us a current problem and we’ll tell you a solution. No cost, no obligation. Get in touch: [email protected]

Creative Marketing Services now part of Digital Enterprise

We at Creative Marketing Services have declared our intention to be part of the new Digital Growth Voucher scheme in the Leeds City area known as Digital Enterprise.
Eligible businesses will be able to get a grant covering up to 40% (maximum £5000) for approved projects such as upgrading a website or enhancing an organisation’s digital or social media branding.
CMS were an approved supplier for the earlier Growth Voucher scheme seven years ago. Our digital teams cover all areas from strategic marketing planning to design, coding, building, optimisation, social media marketing, PPC and e-marketing.
For further details email [email protected]

We’re hiring again. Digital, SEO and PPC people, head to Creative Marketing Services for a great new career


We keep growing. The more we produce outstanding marketing campaigns, the more the word spreads, and the more people we need.

Currently we’re looking for additional team members with SEO or PPC skills to join our digital team. If you’ve one or more years’ experience in analysing and improving search and/or PPC effectiveness, then we really do want to hear from you. We’ll even consider an exceptional graduate.

You’ll join an award winning team of like minded professionals working on some of Britain’s best known names. We have some awesome clients of every size from governmental departments and national charities through to SMEs and PLCs.

We’re based in amazing surroundings at Hollinthorpe Hall, close to junction 46 M1 and with lots of free parking, great grounds, a duckpond and even the occasional peacock.

We don’t place our vacancies through search agencies so please apply direct with a covering letter, detailed CV and dont forget to include your postal address and salary expectations. Please apply now to [email protected]


Award winning marketing agency with offices in Leeds and London.
Our team of marketing & design specialists cover every skill your organisation needs to make it really stand out.

Creative Marketing Services, Hollinthorpe Hall, Leeds, LS26 8BZ
E. [email protected]
T. 0113 287 7973

the region’s longest established full service agency.cms-icon