For centuries, the Tower of London was the place where the non-prudent could literally lose their heads. This week, it's the setting for the national Charity Buying Group 2011 Conference and CMS Managing Director Andrew Batty will be the keynote speaker addressing delegates on Charity Marketing.
Creative Marketing Services have been the leading advertising agency in the charity sector for over twenty years and our client list includes many of Britain's top charities. Over the past two decades, we've helped charities to fundraise millions, to recruit thousands of staff and volunteers, to achieve new objectives and to lobby successfully for change.
Marketing has changed substantially since the turn of the century as many new marketing tools have been added to tried and tested techniques. At the conference in The Tower of London, Andrew Batty will outline some case studies showing how charities have used new marketing techniques such as social networking, e-marketing and QR codes to deliver substantial success for a modest investment.
'Facebook, Linked In, YouTube, SEO and PPC have altered the marketing landscape' said Andrew. 'These do not replace conventional marketing tools but add to them. Organisations which understand the strengths and weaknesses of the tools in the marketing toolbox and how to deploy them to the maximum advantage will turn their marketing budgets from overheads to investments'.
