LiP Medical appointed CMS in the Spring after checking out a number of marketing agencies. The Directors were looking for an agency which could handle all aspects of a pretty complex marketing brief that began with the need for a corporate identity and then would require it taking through a whole range of marketing collateral from prestige sales literature to an e-commerce website.
Creative Marketing Services Leeds team were chosen and the result has taken the conservative medical architecture market by storm. 'We had to create a image that was self-confident, assured, clean, professional and which conveyed an organisation skilled in understanding medical needs but design-savvy enough to answer it with stylish great looking modern European design' said Andy Batty, who led the CMS team.
The website not only contains a detailed product catalogue with data sheets and gallery, but is also enabled for e-commerce creating a 24/7 sales arm for the business. Gary Hudson, Managing Director of LiP is delighted with the result: 'We chose Andrew and CMS because of all the marketing companies we had spoken to, he was the man we trusted to deliver. he delivered more than we expected and at very good value. We are more than happy with the results - which are fantastic - but with the way Andrew has worked with us all the way through the process. I would recommend Andrew Batty and Creative Marketing Services to anyone.'
