The grey market, the over 55 age group, is still fertile ground for CMS clients. Few advertising and marketing agencies match our depth in this key market sector. We can show you case studies with stairlifts, wills, mobility products, senior travel, healthcare, care sector and charity marketing.
Silver surfers have the disposable income and the desire to spend it. Utilise the right media, with the right message and you can capitalise on this key recession proof group.
This market has the income to buy and if the need is there, they buy. As a result a number of CMS clients targeting this market are seeing the return on investment and increasing activity for 2012.
Our Planning Director, Mark Good, has more experience in delivering success in the grey market than the majority of his peers. To book an appointment with Mark, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it
