Off the Page
OTP advertising separates professional agencies from the also-rans. Some marketing companies profess that their efforts 'increase awareness'. Off the page advertising has to work much harder than that. Clients know within hours of an advertisement appearing whether it works or not. CMS has significantly above average experience in this sector. We'll tell you which media works for which product, what sizes and approaches work, what copy lines work, what size and frequency works. We'll take your advertising budget and deliver a maximum return on investment.
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Charity
We're one of the largest charity advertising agencies in the country, experience that is recognised in being awarded the position as the only recommended advertising agency to be members of the Charities Buying Group.
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Recruitment Advertising and Employee Communications
We're one of just sixty ad agencies recommended by the IPA for our recruitment advertising experience, one of the UK's top 25 according to People Management surveys and one of just 8 approved by the NHS. We write, design and place powerful recruitment advertising for many of Britain's leading public sector, private sector and voluntary sector organisations.
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Direct marketing
We write, design, print and instigate direct marketing campaigns in the UK and abroad utilising direct mail, email, web and SMS mediums as appropriate, resulting in full recognition by DMARC.
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Professional sector
How do you market professional organisations such as accountants, solicitors and architects? Answer - by utilising the same effective marketing techniques employed in other sectors but adapted for the differing requirements and tone of the professional sector.
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Retail
One CMS success story was a client who joined us with seven stores and ten years later had 142. For Foto Processing, subsequently acquired by Klick, and others we produce strong marketing campaigns employing press and broadcast advertising, point of sale and literature.
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B2B
What motivates a company to buy from another is very different from what makes a consumer buy from a company. It not only requires a different strategy to take care of gatekeepers and influencers but it also requires consideration of different media, such as direct mail, websites, sponsorship and sales promotion.
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