We're picking up signs that the economic situation is improving. The number of new business enquiries we are receiving is at the highest level for three years and some existing CMS clients are reporting very strong months.
We have a number of direct response clients for whom we plan strategic campaigns in national media. These clients see a very immediate return on advertiising in the form of call centre enquiries. Two of these report response to advertising at the highest level for over eighteen months.
Whilst the economic picture is not yet rosy, definite signs of green shoots are beginning to be evident.
