Our direct sales clients utilise inserts as part of their marketing and advertising strategy to not only get the lead flow in on the phone, but to drive online visitors to their sites. They use third party inserts (catalogues and magazines), national and regional press.
To quote the Royal Mail:
Consumers experience higher levels of emotional engagement with mail than with other media. An ethnographic study also showed consumers interacting with mail and digital seamlessly.
In case you didn’t know (we already knew of course!!!) – an ethnographic study is the observation of and interaction with persons or a group being studied in the group’s own environment, often for long periods of time.