If we take a moment to look around when we are in one of our beautiful European cities, the art of rustic modern typography can be seen like here in Jordaan, Amsterdam, where old, traditional pubs the locals call ‘bruin cafés’ can be found. Some of these historic ‘brown cafés’ have windows graced with elegantly hand-painted script.
Known as ‘Amsterdamse Krulletter’ or ‘Amsterdam Curly Letter’, the beautiful script originated from the Dutch brush writers and painters of the 17th and 18th centuries. Look close up and admire the skillfully executed brush strokes, beautiful connections, transitions from thick to thin, up and down direction of the strokes, and natural variations characteristic of hand-painted letters. The beauty of typography is everywhere, we just need to look.