New Google logo: Why do businesses do this?

google logo

So Google has changed it’s logo again. It’s not the first time and it probably won’t be the last, but the question we find ourselves asking is, why? Google is probably the most progressive and innovative company in the whole world and the logo is instantly recognisable world wide. So what rationale did the creative team at Google have for refreshing such a world renowned logo?

Well it’s the same reason as any other business. Times change, audiences change and the market moves forward, so in order to thrive, you have to go with the tide, not resist it. In other words, it is essential that businesses adapt to new audiences via branding, design, marketing activity and endorsements. Knowing your audience well is the key, and it has been said that the previous Google Serif typeface is a style predominantly used by traditional companies that have lots of deep heritage to speak of. Google felt that a new more contemporary typeface is more appropriate for the most innovative company in the world.

So to celebrate the new logo, in true #ThrowbackThursday style we thought we would take a look back at the logo development of some of the worlds most renowned and recognisable company logos from launch to present day.



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