Young Charlie McDonnell, aged 20 from Bath, has a video on YouTube which has had 5.87million views. His self-made fame, which began with a £50 webcam and a laptop, have led to his videos being played on the Oprah Winfrey Show and the interest of movie producers from Pixar. You an see his videos yourself at www.youtube.com/user/charlieissocoollike
Justin Bieber is a US star whose fame was substantially self-created on YouTube. YouTube is a phenomenally powerful social networking tool which has a part to play in many marketing plans.
CMS has a YouTube site at www.youtube.com/user/creativemarketingsvs
