What We Do
Marketing audit
What does your present image say? What message does it project? What preconceptions do your target customers hold? Which need reinforcing and which need correcting? How do we achieve this and what effect can we expect? We'll guide you through this process and create the right personality for your service. We'll then manage, protect and reinforce your brand's management to deliver you maximum return on investment.
Creative
Any design studio can deliver pretty pictures, but creativity that sells is a different proposition. We create corporate identities, brochures, catalogues, websites, direct mail campaigns, advertising, point of sale and new media campaigns. What makes all of this work harder is the input of team which includes copywriters and marketing consultants. The result is harder working marketing designed to achieve results and not simply to look good. Small wonder then, that CMS enters the IPA's Advertising Effectiveness Awards. Effectiveness is in the culture of the company.
Media buying
Most of our competitors cannot book their own media but outsource it to an arms length operation. CMS is a full service agency recognised and approved by all four of Britain's media recognition bodies including TV. We book all our own media and you'll notice the result in better positions and keener rates. Your marketing pound will go further when two sets of profit margins are not involved.
Digital & Online
It's the fastest growing media. Used correctly, it holds out the potential
of dramatic reductions in costs and increases in efficiencies. Our involvement in digital and online media is extensive. To find out more about our digital and online services, click here.
Direct marketing
We'll show you how to harness Britain's fastest growing medium. We'll help you communicate effectively with your present and potential customers by building and acquiring databases, through well written mailers, brochures, catalogues and newsletters. Together we'll build a relationship with your target audience, meet their aspirations and build their loyalty. CMS is a DMARC approved agency. (more)
Web design
Don't get a website produced in isolation. It should be a keystone of your marketing plan, designed by a team that can also produce your advertising and print and so ensure your marketing plan speaks with one voice. We produce content-rich websites which can contain secure password-accessed areas, interactive forms and animation. We can produce sites which your staff can update from their PC as well as sites which can process credit card transactions. We produce corporate websites, campaign specific websites, intranets, and extranets. (more)
SMS and e-commerce
Communicate with your customers through text messaging and e-marketing. We'll advise when and how to utilise these powerful mediums. We'll show what works and what doesn't. What to say and how to say it. How to encourage participation and how to benefit from the brand loyalty you'll create. (more)
Print buying
Printers are as cost-effective as the plant they own allows. We deal with a huge number of printers the length of the country and beyond, and we know the strengths and weaknesses of each. Our print buyers utilise this knowledge to save our clients significant sums of money whilst guaranteeing the highest possible quality of print for all requirements from brochures and catalogues to stationery, scratch cards, packaging and point of sale.
|
