The tools in the marketing toolkit are expanding offering you significant advantage if you use a full service
marketing agency experienced enough to give you the big picture.
The latest tool (and even more exciting potentially than social networking) is the QR code. A QR code is a printed barcode which we can make point to a Smartphone engineered website, promotional video, social networking site or anything else we choose.
Let’s think about this: a QR code on your press advertisement can allow the reader to access product information, product demonstrations, and an online appointment request form. A QR code on a recruitment ad can take the reader to a video or website about the role and/or the company. The QR code can be on packaging, on a poster, on a bus back, on a t-shirt, on a charity collecting tin, on an estate agency for sale sign, on a TV ad. ‘But not everyone has a Smartphone’ I hear you say.
Consider this: In 2011, sales of smart phones and tablet PCs are expected to outstrip sales of desktop PCs and laptops combined (source Morgan Stanley – The Mobile internet). In 2013, sales are expected to be near 650m (nearly one phone for every ten people alive today shipped in a single year). According to mobile information analyst WCIS, the UK has the fifth highest population of 3G subscribers in the world.
What does this mean for marketing your business? Unlike a computer or TV, you don’t only turn on your phone when you want to use it. Your prospective clients will be at least as likely to access the internet on a phone as by any other means. They won’t stay on your site if it doesn’t offer them a Smartphone enabled version. Link that to a QR code and/or a video ‘commercial’ and you start to put clear blue water between you and your competitors.
Creative Marketing Services is the only full service IPA accredited marketing agency in Leeds, with 29 years of brand building success behind us. We’re not a web company where whatever the question the answer is web. We use traditional and emerging marketing methods to give you an unfair advantage. Email me if you want a free no obligation meet.
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