How Emojis have changed the way we communicate

Jul 17, 2018

world emoji day

Today is the day we celebrate emojis, as it’s the international emoji day. They are everywhere, our obsession with them started with mobile phones whilst sending and receiving text messages, but now they are taking over our social media and even emails. Emojis, those little tiny images people send one to another by social media and text, really reflects the changing nature of communication not only for individuals but for businesses too.

Emojis - Language to lead the Digital Era

There are 2,823 official emojis in the Unicode Standard, as of May, that always work. Plus there are countless unofficial emojis introduced by companies, brands, and even individual celebrities. Apple marked World Emoji Day by releasing final versions of a few new emojis that will be part of iOS 12, which comes out this fall. They have added more animals like kangaroo, peacock, they have also added different hairstyles to people including gray hair, red hair and a bald person.

Whether you hate them or love them, you’ve seen them and, probably, even used them too. There are 7 billion of them floating around the world on mobile applications every day both in and out of every social network. And they’re the fastest growing language in history.

Brands taking part in the Emoji game

The emoji defines a new digital language, one that is simpler and one that makes it easier for brands to communicate and engage with their online audience. The emoji allows for an effective representation of an increasing number of emotions and the emoji trend is being leveraged by more brands in their daily online communications. By including an appropriate emoji in your social media communications, such as within a tweet, it is suggested that you can increase engagement.

Big brands have recently taken part in the emoji game too, as they have noticed the popularity of communication through emojis. Brands have recently noticed how well versed we are in emojis. Ikea, the Swedish furniture company, created over 100 custom icons to represent its products — classic couches, laundry hampers, and even Swedish meatballs. Coca-Cola took the emoji craze in a different direction: The company created loads of Web addresses using emojis as domain names. If you headed to them purposely for the camping built landing page you were able to sign up to the prize draw and win your own emoji domain.

Future of Emojis

With the rise of the Apple Watch and other wearables, emojis could play an even larger part in the way we communicate.

Since the watch won’t serve practically as a platform for long-form communication, emojis will serve well to answer quick questions. “How do you feel?” “What do you want for dinner?” and “What do you want to do tonight?” could all be responded with a simple emoji.

With the way language has evolved over the past couple of years, it might be presumptuous to assume that our use of emojis won’t be affected by our Internet devices and the way they allow us to link globally. If you look around, you’ll notice that our world is already filled with symbols to simplify the physical world; we can only accept that this will become a larger part of our digital world as well.