Web Development Trends for 2019 [UX]
Mar 13, 2019
Have you noticed how the internet is changing?
The way it looks and feels is constantly moving because web development is progressing all the time.
We’re now finding that web pages look out of date in a matter of months, not years.
Keeping on top of web development trends is important for digital marketing, so we’ve put together this guide to some of the trends you can expect to see in 2019.
Increase in Dedicated Mobile Designs
In 2019, there will be an increase in websites with dedicated mobile designs. Companies are realising that it's pointless trying to keep on straddling the two camps of desktop and mobile. They are beginning to put mobile first.
Why? Well, it doesn’t take subtle, penetrative market research to work out that more and more internet use happens on smart phones rather than desktops now. All you have to do is look around you. The less obvious point is the way that this shift is shaping the way we actually engage with the internet.
For instance, there’s the single page website we’ve just mentioned — people are less inclined to enter into complicated website navigation. Then there’s the rise of the “micro-moment” — the way that we just say, “I want to eat out… where shall I go?” and then promptly do a quick search on the phone. It’s not like sitting down and trawling the web on a laptop or desktop; it’s fast, dynamic and off the cuff. (There’s more detail on “micro-moments” here if you want to check it out.) The new tech has to fit in with this new sort of behaviour.
More Use of Website Animations
This is a cool one; in 2019, you’ll notice an increase in the use of animation online.
It’s great to see that we’re always moving further away from websites that look like grids or spreadsheets. (Unbelievably, the design of the very earliest websites of the ‘80s still informs far too much website design today. It’s extremely functional, but it’s also dull.)
In 2019, websites are going to look more like magazines, with interesting layouts and plenty of animation. This allows splashes of colour and character to come through, along with shapes that stimulate the eye, rather than just straight lines and boxes. It means that the personality of a company or publication can be expressed graphically, instead of just verbally.
Animated logos are set to increase, along with inter-page animation that carries users from one page to another. This means that a site, in effect, stays with them the whole time they’re visiting, rather than dropping them off at one page and picking up with them again on the next.
Is there likely to be conflict here then? If animation is increasingly being used to take users from page to page, then how will that sit alongside the trend towards dedicated mobile design? Are these two compatible? The simple answer is that there is likely to be some conflict here. However, it’s important to appreciate that progress in any field of life is often the consequence of competing forces. This one happens to be a conflict between UI design and UX design, which brings us neatly on to our next trend.
UX design becoming more important than backlinks
First, let’s clear something up because UI and UX are terms that are often used but are often confused.
UI design stands for User Interface design and is about the way a website, or app, looks. UX design stands for User Experience design and is about how well a typical visitor, or user, gets on with the website or app. Does it answer their questions? Does it help them achieve what they wanted to achieve—booking that table at the restaurant or finding that article that they read a few months ago and wanted to check a fact on? Or, it is just very difficult to use, making them frustrated and not ever really solving their problem? Think of an app such as Citymapper and compare it to the TFL website for an example of a good versus a challenging user experience.
In addition to the conflict between UI and UX mentioned above, 2019 could well see UX design taking the lead over backlinks for SEO. In other words, it won’t matter so much how many links are connecting your site to other sites, bringing in visitors from all over the web and making Google think you look reputable. It’ll matter more how user-friendly your site actually is, how easy to navigate, how quick to solve your problem, even how enjoyable it is to spend time on.
Get in touch with us here at Creative Marketing Services for expert marketing solutions for 2019. You can call us on 0113 287 7973. And don’t forget to bookmark this blog for our regular digital marketing insights.