WHY YOU SHOULDN’T IGNORE YOUR SEO
Aug 02, 2018
You can’t just ignore SEO because if you do, you’ll fall behind the competition. It might seem like a slightly unknown world, but it’s really not so bad once you get to understand it…
Search Engine Optimisation is an extremely important aspect of modern business. The fact that it’s invisible and all takes place behind the scenes doesn’t make it any less crucial to the success of your company. At Creative Marketing Services, we know what you need to improve your organic growth using SEO. In this blog, we’ll cover some of the most critical points that you need to grasp, whether you’re a one-man band or a large, thriving company looking to dominate the market.
Link building is a classic aspect of SEO. It’s quite literally about building the online links to your website in order to increase your position in the search engine rankings. If that sounds a little abstract, then think of link building as websites vouching for you and the quality of your service; the more recommendations you receive, the better.
Often you’ll get links simply on the strength of your business – online journals and other companies will recommend you without prompting or payment. If you’ve got the marketing budget there are acquired links, which include advertising, and then there are mutual links – you link to a business partner and they link to you.
This is another key element (…excuse the pun!) and actually one of the easiest parts of the whole of SEO. You don’t need to be a backroom boffin for this one. When anyone searches for anything online, whether it’s on a laptop, mobile, or any other device, they have to go through a search engine and they have to type in certain words. This is where you pounce!
It’s important to ensure that the content on your site always contains popular keywords. Any content writer worth his or her salt knows that these days, it doesn’t matter how interesting the subject matter or how engaging the style, it won’t count for anything unless people can find the darned thing. The only way people find it is when it comes up on a search engine results page and the only way it gets on there is by containing the terms that the majority of internet users actually type in. Keyword tools help you identify what these are and there are plenty of free services out there or, if you have the budget, then you can pay for a really top-notch tool.
Image tags and META Descriptions
You don’t want to miss out on any opportunities to get your site up the search rankings, so don’t ever overlook the details. The Meta description is the brief description of a webpage that comes up on the search engine results page. If you’ve got an image on your page, make sure to tag that too. Again you should make good use of keyword research here. As always, it’s actually more important to get keywords in than to write something that simply sounds nice.
SEO-Based content marketing
OK, now we’re getting into more advanced territory. Content marketing itself has been around for a lot longer than most people realise. One of the earliest examples is the Michelin guides. Everyone knows about the Michelin ratings for restaurants now, but it was back in the early 20th century that this tyre manufacturer first started producing a magazine guidebook for motorists that included hotels and restaurants. Of course, the SEO element has been a more recent development.
If you create blogs for your company website, publish e-books or produce a regular digital magazine, then ensure that it’s optimised for the search engines. As with the main website content, stylish copy should never be the priority. You shouldn’t sacrifice style completely, but you have to be a populist about this by picking popular search terms and popular search topics.
Auditing your websites technical SEO
This one isn’t quite as exciting as the glamorous world of content marketing, but it’s just as important, if not more so. You’ve simply got to keep everything up to date and running smoothly. This includes backlink auditing and addressing any on-page technical issues. Apart from providing the best possible user experience, this is necessary as a company could be held back in the rankings due to toxic backlinks or hidden spam.
Keeping up with the competition and avoiding negative SEO attacks
Don’t neglect your SEO. To some extent, you have to keep up with the Joneses here. If your competitor has a website that has great SEO, then even if your service is superior, they are likely to take the lead. This is because the online side plays such a significant part in business now – if you want something the first thing you do is search online. Negative SEO attacks are another element to watch out for. They’re far less common than is often thought, indeed much of the time when a company believes it is on the receiving end, it’s actually just being outmuscled fair and square by a competitor with better SEO.
All these services and more are offered by Creative Marketing Services, so if you want to up your online game and become a market leader, make sure to get us involved in your SEO.