Credit: Leeds United Twitter
Leeds United’s new logo (not designed by CMS) lasted hours before it was decided to ‘reopen the design consultation’. The club says 10,000 people were consulted during six months of research. However, 50,000 people objected in an online petition within six hours of its launch.
We’ve 35 years experience in branding and we know the sensitivities people feel around logos, especially when it concerns a subject as emotive to them as their favourite store or club.