Pay
Per
Click
Comprehensive PPC Advertising Solutions in Leeds
In an increasingly competitive digital landscape, ensuring your business stands out is crucial. As a Leeds-based marketing agency, we offer a complete range of PPC (Pay-Per-Click) services designed to capture high-intent traffic, boost conversions, and deliver robust returns on your advertising spend. From Google Ads and Bing PPC to Amazon Advertising, eBay Promoted Listings, and programmatic platforms, our holistic approach ensures that each campaign is precisely tailored to your brand, industry, and commercial objectives.
Why PPC Matters
PPC campaigns allow you to reach potential customers at the precise moment they’re searching for products or services related to your offering. Unlike traditional media, PPC provides transparent, data-rich insights into every click, impression, and conversion—giving you the power to measure ROI accurately and make informed decisions.
- Instant Visibility: With carefully managed bids, your ads can appear on top of search results or across high-traffic websites immediately.
- Highly Targeted Traffic: Specify demographics, interests, location, device type, and more to zero in on the most relevant audiences.
- Budget Control: Set maximum spend limits and adjust bids in real time based on performance to keep costs in check.
- Measurable ROI: Detailed analytics allow you to track and optimise key metrics—from click-through rates (CTR) to cost per acquisition (CPA).
Our PPC Services
Google Ads
Google Ads is widely regarded as the go-to platform for search engine marketing (SEM). With billions of daily searches, it offers unparalleled reach. Our Google Ads service is comprehensive, spanning initial set-up, campaign architecture, and continuous refinement.
- Account Set-Up & Audit
- Creation of new accounts or thorough audits of existing ones
- Ensuring optimal settings, such as geographical targeting, language, and budget allocations
- Keyword Research & Strategy
- Identifying high-performing, relevant keywords with a focus on user intent
- Implementing robust negative keyword lists to prevent wasted spend
- Ad Formats & Campaign Types
- Search Ads: Text-based ads for users actively searching for your products or services
- Display Ads: Visually engaging banner ads across Google’s extensive Display Network
- Shopping Ads: Ideal for e-commerce, showcasing product images, prices, and ratings in search results
- Video Ads on YouTube: Captivating video content optimised to maximise brand awareness and direct conversions
- Performance Max & Discovery Ads: Automated, goal-based campaigns that span multiple Google channels
- Ad Copy & Creative
- Crafting compelling headlines, descriptions, and calls-to-action
- Including relevant ad extensions (e.g., site links, callouts, call extensions) to boost visibility
- Bid Optimisation & Budget Management
- Real-time bid adjustments using manual or automated bidding strategies (e.g., Target CPA, Target ROAS)
- Ongoing budget optimisation across campaigns, ad groups, and keywords
- Conversion Tracking & Analytics
- Setting up Google Analytics 4 (GA4) event tracking and Google Ads conversion tags
- A/B testing landing pages and ads to continuously refine performance
Bing PPC (Microsoft Advertising)
Though often overshadowed by Google, Bing (Microsoft Advertising) reaches a different slice of the market, offering attractive cost-per-click (CPC) opportunities and less competition. We manage your Bing campaigns to unlock untapped potential:
- Platform-Specific Strategy
- Tailoring campaigns specifically to Bing’s user base and search patterns
- Identifying keywords unique to Bing’s audience demographics
- Seamless Campaign Migration
- Importing existing Google Ads campaigns into Bing with strategic adjustments for optimal results
- Maintaining consistent brand messaging across platforms
- Advanced Targeting
- Utilising in-market audiences, LinkedIn profile targeting, and demographic bid modifiers
- Delivering ads at the right time to the right people
- Ongoing Management & Reporting
- Consistent analysis of CTR, conversions, and other KPIs
- Refining bids, ad copy, and targeting based on real-time data
Amazon Advertising
For e-commerce businesses, Amazon Advertising offers direct access to consumers actively looking to make purchases. Our in-depth expertise ensures that your products gain maximum visibility and resonate with potential buyers:
- Sponsored Products
- Placing ads for individual products within Amazon’s search results and on product detail pages
- Choosing manual or automatic targeting strategies to capture both broad and niche queries
- Sponsored Brands
- Promoting your brand storefront or multiple products with headline banner ads
- Enhancing brand awareness and encouraging product exploration
- Sponsored Display
- Retargeting shoppers who viewed your products or similar items
- Re-engaging past visitors on and off Amazon for consistent brand exposure
- Amazon DSP (Demand-Side Platform)
- Leveraging Amazon’s first-party shopper data to target audiences beyond Amazon’s ecosystem
- Displaying ads on websites, mobile apps, and video channels that align with your target demographics
- Product Listing Optimisation
- Crafting keyword-rich product titles, informative bullet points, and persuasive descriptions
- Highlighting unique selling propositions (USPs) and utilising high-quality images
eBay Advertising
eBay remains a powerful marketplace for many brands and independent sellers. Our eBay Advertising service focuses on leveraging the platform’s Promoted Listings and other tools to improve item visibility:
- Promoted Listings
- Elevating your listings within search results to attract more views, clicks, and sales
- Adjustable ad rates for precise control over spend
- Sales & Promotions
- Setting up dedicated discount campaigns, multi-buy offers, and voucher codes
- Encouraging impulse buys and repeat visits from price-sensitive customers
- Category Targeting & Optimisation
- Choosing specific categories and subcategories to fine-tune campaign reach
- Monitoring conversion data to identify top-performing product lines
- Analytics & Reporting
- Tracking impressions, click-throughs, and final value fees
- Adjusting budgets and tactics based on data-driven insights
Programmatic & Display Advertising
Programmatic advertising utilises automated technology to purchase digital ad inventory in real time across an extensive range of websites, apps, and online channels. Our programmatic services include:
- Real-Time Bidding (RTB)
- Bidding on ad impressions as they become available
- Ensuring optimal cost-effectiveness by winning high-value placements at competitive rates
- Display Ad Creation & Formats
- Designing eye-catching banner ads, interstitials, and rich media
- Adapting creative assets for different devices and screen sizes
- Audience Targeting & Segmentation
- Leveraging first- and third-party data to reach specific demographics, interests, or purchasing behaviours
- Utilising contextual and behavioural targeting to serve the right ads to the right viewers
- Brand Safety & Fraud Prevention
- Employing whitelists, blacklists, and advanced verification tools to maintain brand integrity
- Minimising wasted spend through sophisticated fraud detection and prevention strategies
- Omni-Channel Integration
- Coordinating programmatic campaigns with search, social, and other channels for consistent messaging
- Reinforcing brand touchpoints through multi-channel remarketing and sequential advertising
Social Media Advertising & Other Biddable Media
PPC extends beyond search engines and marketplaces. We leverage high-traffic social platforms and niche channels to connect you with audiences in their preferred digital spaces:
- Facebook & Instagram Ads
- In-depth audience targeting based on interests, demographics, and lookalike profiles
- Creative ad formats (carousel, video, stories) to captivate users and prompt engagement
- LinkedIn Ads
- Perfect for B2B marketing; target by job function, industry, company size, or seniority level
- Sponsored InMail, text ads, and Sponsored Content for building credibility among professionals
- Twitter Ads
- Promoting tweets or accounts to reach specific interest categories and hashtags
- Driving brand awareness, website visits, or app downloads in real time
- TikTok Ads
- Engaging short-form video content that taps into trending viral moments
- Reaching younger demographics and creative communities with sponsored challenges or influencer collaborations
- YouTube Advertising
- TrueView in-stream ads, bumper ads, and discovery ads for expansive video-based reach
- Ability to target by interests, demographics, or channels, leveraging YouTube as the second-largest search engine
- Native Advertising
- Blending ads seamlessly into editorial content on platforms like Taboola or Outbrain
- Driving traffic and brand awareness without appearing overly promotional
Our PPC Management Process
- Comprehensive Discovery & Goal-Setting
- We begin by understanding your business model, core objectives, target audience, and unique selling points.
- Collaborating on KPIs such as cost per lead (CPL), return on ad spend (ROAS), or overall revenue growth.
- Market Research & Competitor Analysis
- We delve into market trends, competitor strategies, and industry benchmarks.
- Identifying gaps in the market that your PPC campaigns can capitalise on.
- Strategic Campaign Planning
- Determining the most suitable platforms and ad formats based on your goals.
- Crafting a cohesive strategy that might involve multiple platforms or a single, highly targeted approach.
- Account Structure & Set-Up
- Segmenting campaigns by products, services, or audience segments to maintain clarity.
- Implementing best practices for naming conventions, budgeting, and targeting settings.
- Ad Creation & Landing Page Optimisation
- Producing high-quality creative assets, from compelling copy to engaging imagery or video.
- Designing or refining landing pages to ensure the user journey is streamlined and conversion-focused.
- Launch & Continuous Monitoring
- Deploying campaigns across selected platforms, ensuring all tracking mechanisms are in place.
- Monitoring performance around the clock, ready to make immediate adjustments to bids, targeting, or ad creative as needed.
- Data-Driven Optimisation
- A/B testing headlines, calls-to-action, and creative variations to identify winning combinations.
- Tweaking bids and budgets in real time, balancing efficiency with reach.
- Transparent Reporting & Insights
- Regular reports detailing impressions, clicks, conversions, and other critical metrics.
- Clear, actionable insights that inform next steps and longer-term strategies.
- Ongoing Scaling & Refinement
- Scaling successful campaigns, doubling down on high-performing keywords or placements.
- Introducing new channels or ad formats to expand reach and revenue opportunities.
Why Choose Our Leeds-Based Agency?
- Local Expertise: Understanding of Yorkshire’s business landscape, consumer habits, and regional nuances.
- Multi-Platform Mastery: From Google Ads to TikTok, we have dedicated specialists who excel at each platform’s distinct ecosystem.
- Bespoke Solutions: We tailor campaigns to your brand identity and growth ambitions—no cookie-cutter tactics.
- Full-Service Marketing Support: Beyond PPC, we offer SEO, social media strategy, content marketing, and more to create holistic growth plans.
- Proven Results: A track record of helping clients in diverse sectors achieve tangible, data-driven success.
- Dedicated Account Management: A single point of contact for streamlined communication and responsive support.
Ready to Dominate the Digital Marketplace?
Our mission is simple: to help businesses in Leeds and beyond achieve sustainable growth through intelligent, results-driven PPC strategies. Whether you need a one-off consultation or end-to-end campaign management across multiple platforms, our team is here to deliver exceptional outcomes.
Contact us today to discover how our comprehensive PPC services can transform your digital presence, attract valuable leads, and fuel ongoing revenue growth. Let’s put your advertising budget to work and secure a strong competitive edge in your industry.
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