FSQS
FSQS Registered Marketing Agency in Leeds
We’re an FSQS Registered marketing agency trusted by banks, building societies and insurers. Faster onboarding, rigorous compliance, secure data handling, and measurable growth across PPC, SEO, content, CRM and CX.
FSQS certificateWhy FSQS Status Matters to You
Working with regulated financial organisations means compliance is non-negotiable. Procurement, Risk and InfoSec teams need suppliers who can demonstrate robust controls—before a single campaign goes live.
Our FSQS Registered status shows that we’ve already been through an industry-standard supplier assurance process designed for the financial sector. That translates to:
Faster onboarding: Pre-validated information, fewer back-and-forths, quicker approvals.
Lower procurement friction: Standardised responses across risk domains your governance teams care about.
Reduced risk exposure: Documented policies, controls and certifications aligned with financial-sector expectations.
Confidence at every stage: From discovery calls to data processing and campaign delivery.
What FSQS Is (and What It Isn’t)
FSQS (Financial Supplier Qualification System) is a shared supplier-assurance framework used widely across UK & Irish financial services. It centralises and validates key supplier information across areas such as:
Information security & data protection (incl. GDPR)
Business continuity & disaster recovery
Financial crime prevention & AML considerations (where relevant to services)
ESG, modern slavery, and ethical trading
Health & Safety, insurance, corporate governance and legal
It isn’t a creative or marketing award; it’s a compliance credential that makes it simpler and safer for regulated firms to buy from us.
What You Can Expect When You Engage Us
1) Rapid, compliant onboarding
FSQS documentation available on request for your Procurement, Legal and InfoSec teams.
Clear, signed Data Processing Agreements (DPAs) with role definitions (controller/processor), purpose limitation and data-retention terms.
Pre-completed risk artefacts (where applicable) to accelerate gate approvals.
2) Secure data handling
Least-privilege access controls for platforms (Google Ads, Meta, LinkedIn, marketing automation, analytics).
Encrypted storage and transfer of any client data we temporarily process.
Defined data-retention schedules and secure deletion procedures.
Incident response playbooks and escalation paths.
3) Transparent governance
Named senior owner for compliance and information security.
Version-controlled policies (reviewed at least annually) covering ISMS scope, access control, mobile/remote working, vendor management and DR/BCP.
Campaign sign-off workflows aligning with your three lines of defence.
4) Financial-sector grade marketing delivery
Performance marketing: PPC/Search, Display, YouTube, Paid Social with financial-services compliant copy.
Organic growth: SEO at entity, category and page level with YMYL considerations.
Content & creative: Fair, clear and not misleading; appropriate risk warnings and eligibility criteria.
CRM & lifecycle: Email/SMS push within consent and PECR rules; automated journeys with suppression lists and audit trails.
Analytics & MI: UTM governance, dashboards, and board-friendly reporting that stands up to scrutiny.
Our FSQS Scope for Marketing Services
We support financial organisations across the full acquisition and retention funnel:
Strategy & Planning: Market sizing, product fit, competitor and SERP landscape, audience and compliance considerations.
Creative & Content: Ad concepts, landing pages, long-form guides, calculators and tools with disclaimers and eligibility wording.
Search (SEO & PPC): YMYL-sensitive content frameworks, compliant ad copy, structured data, high-intent landing pages.
Paid Social & Display: Prospecting and retargeting with audience controls, brand-safe placements, and geo/age exclusions.
CRO & UX: Accessibility, clarity of information, fees/charges visibility, trust markers and applications UX.
Marketing Automation: Consent capture, preference centres, frequency caps, and retention-aware journeys.
Data & Insights: GA4, server-side tagging (where required), attribution, and risk-aware segmentation.
How We Work With Your Risk & Compliance Teams
Kick-off & scoping – identify compliance touchpoints, data flows, approvals, and mandatory statements.
Artifact exchange – share FSQS pack, policies, insurance certificates, and DPAs.
Creative & copy guardrails – build a compliance checklist (prominence rules, APRs/representative examples, eligibility, product exclusions).
Pre-flight approvals – ensure Legal/Compliance sign-off for ads, landing pages, and tracking.
Run & monitor – continuous QA on live assets; change logs and MI cadences agreed upfront.
Review & evidence – quarterly controls review, performance deep-dives, and audit-ready documentation.
Frequently Asked Questions
What’s the difference between “FSQS Registered” and “FSQS Qualified”?
“Registered” confirms we’ve completed the initial due-diligence stage and supplied validated core information. Some buyers request a deeper “Qualified” assessment depending on service risk and data handling. We’ll align with whichever level your procurement requires.
Do you handle customer data?
Where campaigns require it (e.g., CRM, suppression lists or matched audiences), we process data under a DPA with clear purposes, retention limits and deletion standards.
Can you work with multiple brands in our group?
Yes. Our access model uses least-privilege and brand boundaries, with separate data spaces and user management per entity.
How do you evidence compliance in creative?
We maintain an approvals log with versioned assets, sign-off records, and timestamped screenshots demonstrating prominence and placement on key devices.
Can you integrate with our risk systems?
We can map to your forms and templates (e.g., privacy impact inputs, third-party risk questionnaires) and provide the artefacts your teams need.
Add Us to Your Supplier List
We’re ready to supply our FSQS Registered details to your procurement portal and collaborate with Legal and Compliance to get you live quickly—without compromising standards.
We are here to help! Call us on 0113 287 7973, email us or use our enquiry form.
